(Photo of TV by Nationals Enquirer Staff. Rob Dibble (center left) seen yucking it up with Bob Carpenter and Pirates mascot Captain Jolly Roger back in August.)
Dibble good for 66.7% jump in MASN's Nats ratings in 2009?
Over at the DC Sports Bog, Dan Steinberg takes a break from piling on the Redskins to breaking down Sports Business Journal's MLB regular-season TV ratings report. Dan highlights the good, and the bad:
The Nats regional TV ratings on MASN and MASN2 increased by 67 percent, to a 0.60. Their average audience increased 75 percent to 14,000 households. Both increases were easily the biggest in the Majors. ...
The .060 and 14,000 numbers, both remain the lowest numbers in MLB, by sort of a lot, with the exception of Oakland. ...Ten teams, for example, attracted an average audience of at least 95,000 households.
So, should we chalk up the ratings bump to The Rob Dibble Effect, or to a better job done by MASN to get the word out about how to find "tonight's game" on one of MASN, MASN2, MASNHD, MASNFU, etc.?
We'll put our money on MASN's marketing department.